Start by setting up Google Search Console and Google Analytics. Both are free and essential for understanding how your site performs. Next, do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest to identify what your potential customers are searching for.
Optimise your most important pages by including target keywords naturally in your titles, headings, and content. If you serve a local area, claim and fully complete your Google Business Profile. This alone can drive significant traffic. Begin creating helpful content like blog posts or FAQs that answer common questions in your niche. Focus on getting your site technically sound: fast loading, mobile-friendly, and easy to navigate. Learn from free resources like Google’s own SEO Starter Guide, Moz, or Ahrefs Blog. Start small, be consistent, and build from there.