The three pillars of local SEO are relevance, distance, and prominence.
Relevance refers to how well your business listing matches what a searcher is looking for, which is why accurate business categories, descriptions, and services matter greatly.
Distance refers to how far your business location is from the searcher or the location specified in their query, meaning proximity plays a direct role in whether your business appears in local results.
Prominence refers to how well-known and reputable your business is, factoring in online reviews, backlinks, citations across directories, and overall web presence. Google uses all three pillars together when ranking businesses in the local pack and Google Maps results, something we build strategies around at Samurai Web Consulting for long-term visibility.